St Albans Young Employee of the Year Finalist

The Community Business Awards celebrate the outstanding contribution that both individuals and businesses have made in the St Albans District and the perfect opportunity to showcase achievements to clients, suppliers, stakeholders, and the local business community. The awards are put on by the St Albans District Chamber of Commerce, who provide a platform to connect with fellow businesses in St Albans and the surrounding areas of Harpenden, London Colney, Redbourn, Sandridge and Wheathampstead.

Abby started with us as a Marketing Apprentice, just under two years ago, where she has recently qualified as a Marketing Assistant. She continues to work hard, helping the Marketing team and departments across the board.

Sophie Hudson, Head of Marketing & Business Development at Sherrards said “I am so proud of Abby. She has been a great addition and continues to be a bundle of positivity. Her ideas are refreshing and help to modernise our Marketing. Abby is already a winner in our eyes!”

The Young Employee of the Year Award recognises stand-out young business stars across the St Albans Business District, where they must be under 30 years old and in the business for 5 years or less.

We are really pleased that Abby is a finalist for this award and wish her the best of luck for the award ceremony in November.

Thank you to everyone that nominated.

The Sherrards team attending the St Albans Community Business Awards 2021

Your Marketing & BD Teams should be networking, here’s why

Networking shouldn’t be for the ‘traditional fee earners’ only and firms who think that way are missing out on a wide range of advantages that could benefit their businesses, says Sophie Hudson. Here are a few reasons why networking is good for your marketing teams.

Working in a professional services firm can be traditional by nature but we can learn from others outside of our sphere to keep things fresh. Just like Mishcon de Reya’s Elliot Moss with his ingenious Jazz Shapers, or Setfords hiring former journalist and PR powerhouse Eric Woollard-White as their Brand, Communications and PR Leader, professional services need to look ‘outside of their traditional boxes’ to thrive, to better serve clients and to continue to attract top talent. Networking across sectors helps you to think outside of that box.

Click here to read the full article at The Professionals:

One year on from a Beautifully straightforward rebrand

Head of Marketing and Business Development at Sherrards Solicitors, Sophie Hudson, highlights how their rebrand has fared a year on and shares her learnings for other Firms considering taking the plunge.

Sherrards is a mid-sized law Firm with 100 staff members across two offices: London and St Albans. We have a brilliant, inspirational client base including well-known retailers, brands, high-net-worth individuals, and large companies that span the UK and the globe. For our size, we punch well above our weight and often find ourselves pitted against much larger, national Firms.

This article was published in print Jan-Feb 2023 at PM. Please email Sophie on the details below to obtain a copy, or click here to go to PM Forum online:

How not to bring two cultures together

Although we’ll never know all the facts, Elon Musk’s Twitter takeover is a lesson for professional services on how not to bring two cultures together, writes Sophie Hudson, Head of Marketing and Business Development at solicitors Sherrards.

There are three points that I, personally, believe Elon missed:

You can read the full article by heading to The Professionals: