Your Marketing & BD Teams should be networking, here’s why

Networking shouldn’t be for the ‘traditional fee earners’ only and firms who think that way are missing out on a wide range of advantages that could benefit their businesses, says Sophie Hudson. Here are a few reasons why networking is good for your marketing teams.

Working in a professional services firm can be traditional by nature but we can learn from others outside of our sphere to keep things fresh. Just like Mishcon de Reya’s Elliot Moss with his ingenious Jazz Shapers, or Setfords hiring former journalist and PR powerhouse Eric Woollard-White as their Brand, Communications and PR Leader, professional services need to look ‘outside of their traditional boxes’ to thrive, to better serve clients and to continue to attract top talent. Networking across sectors helps you to think outside of that box.

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One year on from a Beautifully straightforward rebrand

Head of Marketing and Business Development at Sherrards Solicitors, Sophie Hudson, highlights how their rebrand has fared a year on and shares her learnings for other Firms considering taking the plunge.

Sherrards is a mid-sized law Firm with 100 staff members across two offices: London and St Albans. We have a brilliant, inspirational client base including well-known retailers, brands, high-net-worth individuals, and large companies that span the UK and the globe. For our size, we punch well above our weight and often find ourselves pitted against much larger, national Firms.

This article was published in print Jan-Feb 2023 at PM. Please email Sophie on the details below to obtain a copy, or click here to go to PM Forum online:

How not to bring two cultures together

Although we’ll never know all the facts, Elon Musk’s Twitter takeover is a lesson for professional services on how not to bring two cultures together, writes Sophie Hudson, Head of Marketing and Business Development at solicitors Sherrards.

There are three points that I, personally, believe Elon missed:

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