Sherrards at the Paris International Bar Association: Report

Paul, as well as being the head of the firm’s litigation and dispute resolution department, is the co-vice chair of the IBA’s Law Firm Management Committee, which is one of the IBA’s leading sections made up of managing partners, senior partners and leading lights, as well as allied professionals from across the global legal profession.

Paul spoke at an LFMC session at the Paris IBA Conference on how law firms can convey their messaging publicly, on behalf of themselves and their clients, through social media, which included a stellar panel of Deborah Farone, a leading marketing strategy consultant, Olga Mach of LexisNexis, Helen Burness of Saltmarsh Marketing, and Sneha Ashtikar Roy of Jus Mundi.

Sophie, Sherrards’ Head of Marketing & Business Development, attended the first ever High-Tide conference, the IBA’s Marketing and Business development conference, which saw over 80 marketing professionals from across the world come together to discuss and debate a variety of legal marketing topics. Sophie took part in the fishbowl session, discussing how artificial intelligence can help as a tool in law firms’ messaging but that it needs to be managed if used by junior members of the team. 

The IBA is a leading voice in the global legal profession, as a networking organisation for lawyers, but it is also an important and very significant platform for extolling and promoting the rule of law, which has never been more relevant than it is today.

Sherrards are very much involved in and supportive of the IBA, which means that our clients, friends and contacts have access to professionals from across the world, frankly just about anywhere, whether it be through the IBA or our membership of the Alliott Global Alliance

For more information about our involvement in the IBA, or how we can help you through our international connectivity, please reach out to Paul Marmor on or +44 (0) 20 7478 9010 or Sophie Hudson on or +44 (0) 1727 832 830.