Your Marketing & BD Teams should be networking, here’s why

2nd February 2023 | Sophie Hudson

Head of Marketing & Business Development at Sherrards writes for The Professionals magazine on why professional services firms should ensure a seat at the networking table for their Marketing colleagues.

Networking shouldn’t be for the ‘traditional fee earners’ only and firms who think that way are missing out on a wide range of advantages that could benefit their businesses, says Sophie Hudson. Here are a few reasons why networking is good for your marketing teams.

Working in a professional services firm can be traditional by nature but we can learn from others outside of our sphere to keep things fresh. Just like Mishcon de Reya’s Elliot Moss with his ingenious Jazz Shapers, or Setfords hiring former journalist and PR powerhouse Eric Woollard-White as their Brand, Communications and PR Leader, professional services need to look ‘outside of their traditional boxes’ to thrive, to better serve clients and to continue to attract top talent. Networking across sectors helps you to think outside of that box.

Click here to read the full article at The Professionals:

https://psm-theprofessionals.com/your-marketing-and-business-development-teams-should-be-networking-and-heres-why/