Sherrards at the Paris International Bar Association: Report
Paul, as well as being the head of the firm’s litigation and dispute resolution department, is the co-vice chair of the IBA’s Law Firm Management Committee, which is one of the IBA’s leading sections made up of managing partners, senior partners and leading lights, as well as allied professionals from across the global legal profession.
Paul spoke at an LFMC session at the Paris IBA Conference on how law firms can convey their messaging publicly, on behalf of themselves and their clients, through social media, which included a stellar panel of Deborah Farone, a leading marketing strategy consultant, Olga Mach of LexisNexis, Helen Burness of Saltmarsh Marketing, and Sneha Ashtikar Roy of Jus Mundi.
Sophie, Sherrards’ Head of Marketing & Business Development, attended the first ever High-Tide conference, the IBA’s Marketing and Business development conference, which saw over 80 marketing professionals from across the world come together to discuss and debate a variety of legal marketing topics. Sophie took part in the fishbowl session, discussing how artificial intelligence can help as a tool in law firms’ messaging but that it needs to be managed if used by junior members of the team.
The IBA is a leading voice in the global legal profession, as a networking organisation for lawyers, but it is also an important and very significant platform for extolling and promoting the rule of law, which has never been more relevant than it is today.
Sherrards are very much involved in and supportive of the IBA, which means that our clients, friends and contacts have access to professionals from across the world, frankly just about anywhere, whether it be through the IBA or our membership of the Alliott Global Alliance
For more information about our involvement in the IBA, or how we can help you through our international connectivity, please reach out to Paul Marmor on firstname.lastname@example.org or +44 (0) 20 7478 9010 or Sophie Hudson on email@example.com or +44 (0) 1727 832 830.
Helping to put the UK on the Global map, legally speaking!
Paul Marmor spoke about his involvement in developing Sherrards’ international persona, passing on the benefit of his experiences to an audience predominantly from the legal profession, looking to expand their international footprint.
In particular, Paul used the international webinar to speak about our work with an international alliance (Alliott Global Alliance) and our connectivity with other first-class law firms through the International Bar Association and American Bar Association, as well as working alongside The Law Society’s International Division and the Department for International Trade, including becoming part of the UK investment support directory hosted by the DIT.
Marco Cillario, International Policy Manager of The Law Society commented, “We are ready and willing to shout about the legal profession and to help our members, whether to improve access to key markets, facilitate introductions to networking opportunities with contacts across the world, or to create the right environment to do so ”.
Paul Marmor of Sherrards comments, “It’s been quite a journey for the firm, but in 20 years we have helped our clients and contacts with their increasing needs overseas, as well as the burgeoning demand for use of the UK courts by foreign parties. I have no doubt that our legal profession is supported by some brilliant institutions, whether it be the Ministry of Justice, the Department for Business and Trade or The Law Society’s International Division”.
To download the interntional webinar to watch, click here.
For more information about Sherrards’ international offering and our work with the IBA, ABA, Alliott Global Alliance and Law Society International Division, and how the Department for Business and Trade and Ministry of Justice can help you, please reach out to Paul Marmor.