Tag: brand

Intellectual Property

As technology advances, the ideas, innovations and brands of a business are often its principal assets. The need to protect, exploit and maximise the value of these assets is critical to the competitive success of a business. We work with clients ranging from young developing businesses to established, mature companies, helping them protect and gain …

Designs, Copyright & Patents

Designs An important and significantly under utilised area of intellectual property protection are registered and unregistered designs. Design rights can cover a wide range of items including not only three dimensional objects such as furniture, packaging and equipment, but also textile designs, clothing, logos, sculptures and all sorts of other product designs. Unlike patents that …

Trademarks and branding

Trademarks, logos and brands have become some of the most valuable business assets, often far exceeding the value of physical business assets. Having a trademark enables a business to distinguish its goods and services from those of its competitors, and in the case of well-known luxury goods brands the mere placing of a trademark on …