News & Views

UKTI Recognises Sherrards’ International Success

The British government’s international trade body, UK Trade & Investment (UKTI), has produced a guide to ‘Selling financial, professional and business services overseas’ – featuring Sherrards for our work across the globe.

The guide is intended to assist British business and, in particular, professional and other service firms in accessing international markets. It provides a structure for securing and delivering business overseas, acts as an aide memoire for those already involved in work overseas, and provides information about where businesses can get help and support.

In doing so, the guide forms part of the government’s Exporting is GREAT campaign, which aims to inspire and support 100,000 additional UK businesses to sell their goods and services overseas by 2020.

In the guide, UKTI highlights Sherrards’ international success, focusing on the firm’s activities in China, Taiwan, Russia and the United States, all with the support of UKTI.

Paul Marmor, the head of Sherrards’ International Services & Litigation, says in the guide: “Whatever the size of your company UKTI is there for you. You’ll have embassies on your side and a huge network of contacts at your fingertips.”

The guide explains to business and professional firms:

  • why export
  • routes to markets
  • strategy and commitment
  • developing a plan
  • how to sell and raise your profile overseas
  • managing the risk and getting paid
  • developing effective relationships and handling cultural differences
  • protecting intellectual property
  • where to get advice and support
  • critical success factors

Colin Russell, UKTI trade advisor and the author of the Guide, said: “UKTI has produced this guide to help and show British business what can be achieved by professional, financial and business service providers on the international arena where there is a wealth of opportunity. It’s great to recognise what can be achieved by a law firm such as Sherrards by way of example.”


Will Lawes, Partner at Freshfields Bruckhaus Derringer and Prime Minister’s Business Ambassador, says in the guide: “Professional and business services markets are increasingly global and to achieve our full potential those of us based in the UK must have courage to serve customers beyond our borders.   With the support and encouragement of UKTI and its network, all businesses can have that ambition and deliver on it.”

The guide also includes a helpful review of The Bribery Act, which provides the need for a UK company to have a code of conduct to manage risks associated with bribery and related offences, in relation to which Sherrards has a specialist advisory team.

Sherrards has been working with UKTI since 2008, when international trade advisors Colin Russell and Elizabeth Fehnrich introduced the firm to UKTI trade missions and UKTI’s export support.

Alasdair McMillin, Managing Partner at Sherrards, said: “With offices across the UK and the globe, located in over 100 countries and many British embassies and consulates, UKTI is very accessible to British business and provides a wonderful resource for any business looking to trade overseas.”

It is accessible through British embassies and consulates across the globe, through UKTI and online.