News & Views

How to leverage a position in the legal directories

This was the second webinar of a two-part series hosted by the International Bar Association (IBA) on how law firms can develop their brands and reputations through inclusion and recognition by the law firm directories, such as the Legal 500 and Chambers & Partners.

The webinar stood out as a truly global shared experience with over 330 subscribers online, dialling in from over 80 countries, watching a live interactive panel session.  With a running “ticker-tape” chat-box, viewers jumped in with plenty of feedback and comments, which the panel responded to in real-time, both in writing and on the screen.

The webinar is available to watch on the IBA’s website.

The panel included: David Burgess, publishing director of the Legal 500, who is ultimately responsible for all rankings across the world for the Legal 500; Melissa Davis, who is director of MD Communications, a legal PR and marketing agency; Ekaterina Rozenbaum, head of international business development for one of Russia’s leading law firms, Egorov, Puginsky, Afanasiev & Partners; and Jason Smalley, a general counsel with many years’ experience working with and engaging law firms all over the world.

Sherrards’ Melissa Menelaou helped to “drive the decks” and provided commentary on the feedback, giving the odd shout-out to Sydney, Singapore and Switzerland!

The IBA itself has a membership of more than 80,000 individual lawyers and more than 190 bar associations, in over 160 countries.  It has considerable expertise in providing assistance to the global legal community.

Sherrards’ connection to the IBA, alongside our membership of the Alliott Group worldwide alliance of law and accountancy firms, means that we are able to call upon professional colleagues across the globe when international support is needed.

If you would like more information about the IBA, the Alliott Group or Sherrards, then please contact Paul Marmor.

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